I just came across a great post from Zeke Camusio over at his “Let’s Do It!” blog about how to start and market a business the SMART way.  Here’s a snippet of his suggestions:

* Don’t fall in love with a product or service. You want to become a successful business owner; the product that gets you there is irrelevant (that is, unless you’re very passionate about something and don’t care about money as much as you care about doing something you love [which I completely believe in, BTW]).
* Find the market first and develop a product for them. Listen to them and give them what they want.
* Test the market as fast as you can with as little money as possible. Don’t create a perfect company and then launch it; launch it first and if it works, perfect it.

You can read the rest of his post on his blog: “The One Thing Smart Marketers Know that Dumb Ones Don’t“.

Enjoy!

David G.