OK, class, pop quiz time! Professor Green has noticed that you haven’t been paying attention – yes, you there in green sweater in the fourth row! – so I’ve decided to spring a surprise test on you to gauge your Internet IQ. Fortunately, I have a soft side for you “newbies in Internetology,” so I’ll make it easy: all multiple choice and true/false questions – no essays!
So grab your sharpened virtual No. 2 pencil, and let’s get started!
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You’ve seen and heard them all over the place – strings of characters, dots, and slashes like these:
Yes, they’re links to web sites for various businesses and organizations. But what do these jumbles of characters and symbols really mean?
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I guess I’ve stirred up a little controversy over on The Better Networker forum with my post “Response to Mike Dillard – ‘Which Company is Better?” It’s now one of the “Hot Topics” there. I also posted a followup message to those who commented:
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As part of my Internet marketing business development, I subscribe to several marketing newsletters and blogs. I recently got a message from Mike Dillard (of “Magnetic Sponsoring” fame – and yes, I did buy his eBook and video training program); the message was titled “Which Company Is Better?”
Basically, Mike said that it was better to go with a “single product” type of Network Marketing or Multi-Level Marketing (MLM) company vs. a business with multiple product lines. His main point was that, in his experience, this created less confusion and more focus and duplication for new distributors, resulting in building a network marketing business faster. Here’s an excerpt:
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You’ve seen them on billboards and TV. You’ve heard them in radio spots and in casual conversations. You’ve sent and received hundreds of e-mails with them inserted in the message.
Nope, it’s not a business name, address or phone number. But it’s becoming even more important than those identifying pieces of information to many of us.
It’s an Internet domain name. You know, all the “yaddayadda-dot-coms” that have become part of our daily lives. (There’s a local auto dealer that I’d like to strangle every time I see his commercial and hear him loudly close with his website address, emphasizing the DOT COM – really, is the fact that he has a website the most important thing he has to tell us?)
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